Posts Tagged ‘fashion editor’

SALON 1: HOW BAZAAR / ON THE COVER OF A MAGAZINE…

bazaar***THE SALON IS NOW SOLD OUT! TICKETS TO THE NEXT TWO SALONS WILL BE ON SALE ON MONDAY 1 JULY***

The first in our series of summer salons takes place on Tuesday 2nd July with Amanda Mackenzie Stuart, author of Empress of Fashion: A Life of Diana Vreeland. Amanda will be talking to us about Diana’s life and work and how she came to write this comprehensive biography in an evening of bookchat and wine at our favourite venue, Drink, Shop & Do in Kings X.

We have long been fascinated by Mrs V, arch-editrix and tastemaker extraordinaire. She was the ultimate example of how clothing can be used to construct a better, truer version of yourself. Her influence can still be felt today – although no-one has ever come close to surpassing her vision, creative courage or pizzazz.

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how online changed fashion forever

There’s been so much written already about the effect of the web on the world of fashion, with particular reference to the role of bloggers, but I wanted to add my tuppence worth. Online has revolutionised fashion in the most wonderful way, making it much more democratic. In the past the catwalk shows were only accessible to a privileged few, while now anyone with an internet connection can see what the editors and celebrities see in the very same instant. In fact, internet users are being given priority, as was seen as the Burberry show when each outfit was live-Tweeted before it hit the catwalk, meaning for the first time ever millions of people around the world got to see the new collection ahead of the luminaries in the front row.But one thing that I’ve noticed in the past few seasons is the change in behaviour of the people involved in fashion thanks to the rise of the street style photographers. Street style blogs have made celebrities of those women who work in the fashion industry but previously existed behind the scenes. The most famous of these is Anna Dello Russo; the Vogue Nippon editor at large has a particularly close relationship with my favourite street style blogger, Tommy Ton who has a brilliant series of snaps from New York, London and Milan on Style.com right now. She loves her newfound fame and has totally embraced her status as the most photographed of the fashion editors who do the circuit each season, but the rest have changed their behaviour subtly too. This is the first time fashion has had a mirror held up to itself in this way and it’s made them a trifle self-conscious, but in a good way.

Gone are the days when a fashion editor could get away with wearing all black; now they make an effort to be seen in the most covetable and colourful pieces from the collections; those glittery Prada heels, the Christopher Kane jelly clutch etc. They smile more, interact more cheerfully with each other (cynically I suspect this is because they know a street style snapper could be lurking around the corner waiting to catch that delightfully spontaneous moment of intimacy between two fashion bigwhigs) and seem more relaxed to be in the frame. These women are wearing the designers’ clothes the way they should be worn; with joy, confidence and personality and what’s most amazing is they all have a good few years, if not decades, on the models wearing the very same clothes on the catwalks and they’re wearing them better.This is a revelation after the fashion industry has worshipped the cult of youth since the ’60s. At last older women are claiming their share of the limelight. Granted they are universally slender and fortunate enough to posses lavish wardrobe budgets (and freebies from designers), but still it’s exciting to see older women stepping into the spotlight. They have the experience and confidence to style the clothes with imagination and personality. I love looking at Tommy’s gorgeous, colourful close-ups of stacked bangles, clashing patterns and, gasp, the odd wrinkle on a woman looking damn hot in designer threads that we’re used to seeing on identikit teenage models. If these women, who are at the top of the power structure in fashion, are finally starting to see themselves as the best models for the clothes they feature in their magazines, thanks to the bloggers favouring them as their subjects, then perhaps at long last they will start to shift their focus away from the tedious obsession with youth and start producing editorial that’s relevant to their readership.

And back to the bloggers and their democratisation of fashion: the whole point of clothes is they’re supposed to help you express your personality and the rise of blogs where people document their daily outfits has made it wonderfully easy for people who care about clothes to share their passion with each other. Everyone can take part and those who have a knack for styling themselves with ingenuity and flair are celebrated, whoever they are and wherever they come from. It’s what fashion always should have been about and I for one welcome it.


London Fashion Week

For the last few days I’ve been immersed in my ‘real’ job as a fashion editor, covering the catwalk shows at London Fashion Week. The shows are exhausting, exhilarating and infuriating in equal measure; you see clothes of breathtaking beauty, made with real skill and genius of design, but there’s also a fair amount of dross and pretentious guff to sift through too. It’s fantastic seeing the fashion pack with its best plumage on; I spotted so many sparkly pairs of Prada heels and those incredible Christopher Kane jelly bags, and it’s always inspiring to see the way girls without a designer budget can style outfits to look at least as good, if not a damn sight better, than the eds in the front row. Here’s a pic that I took from the front row at Maria Grachvogel but so as not to clog up the blog with millions of photos, you can see more on the Pamflet Tumblr!


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