we’ve written a short response to the question that keeps us awake at night ‘is fashion feminist?’ the new issue of elle collections (out now). we’re on the first page at number 4, before elizabeth wurtzel and vivienne westwood amongst other very interesting ladies!

P.S. JUST IN CASE YOU DON’T HAVE SUPERHERO VISION, HERE’S WHAT WE WROTE (pretty much, or the longer version).

We’re not ashamed of either F-word – fashion or feminism. For us it means finding your own style, not following trends, and having a healthy body and beauty attitude. Fashion prettifies the everyday world and it’s as valid a form of self-expression as music, art or literature. Taking pride in how you look shouldn’t be dismissed as trivial (in WW2 upping the glamour was part of the war effort!)

From Elizabeth I to Lady GaGa, strong women know the power of an iconic outfit. And we shouldn’t ignore feminism’s influence on fashion either – since the ’70s right-on ladies have used their get-ups to get noticed and inspire designers. Look at Vivienne Westwood’s punk entrepreneurship, Courtney Love and the ’90s riot grrrls and Chicks on Speed’s DIY dresses in the ’00s. And don’t forget that some of the best professors at our top fashion colleges are those old school ’70s sisters who know that students need to understand women before they can dress them.

Women rule the fashion world from top to bottom – editors, designers, celebrities and us – the consumers – have control. As with every other multi-million pound global industry, fashion isn’t always female-friendly (if only more women in the industry would acknowledge our debt to feminism – thank you Lorraine Candy), but we have the power to change that, by spending responsibly and thinking ethically.

Whether you wear miniskirts or dungarees (or both), the point is feminism has brought us to a place where we can choose. We must never lose that freedom to dress as we like and can’t let fashion become a divisive issue within the feminist movement – there are far more important causes to fight for.

And here’s someone awesome who feels the same…

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"Vogue loves...Indie mags: Hogarthian graphics and modern feminism from Pamflet"

"It makes me feel less despair to know that somewhere deep inside the Jordanization of modern Britain there are still a few angry feminists out there." Zadie Smith

"Pamflet is the photocopy-quality soapbox for two young, sarky post-feminists from London who want women’s rights and the right to wear pretty things, and want it, like, yesterday." Sunday Times Style

"They’re funny and honest and write about fashion with feminism so I’m obviously all over it." Tavi