I line up the Aesop bottles on the windowsill so the light shines through the sturdy brown apothecary glass, casting a comforting glow on the tiles. If it wasn’t for their ‘Resurrection’ handwash sitting by the sink, washing my hands would be a tedious chore. I am a firm believer in everyday luxuries.
So I was more than a little thrilled to be invited on a trip to visit the new Aesop store, out in lovely, leafy Richmond. And when I saw our transportation for the day – a jazzy little forest green 1938 bus which wouldn’t have looked out of place in a Miss Marple film – I was speechless* with delight.
Off we went on our merry way on our Venga bus and my travelling companions couldn’t have been a more delightful bunch: there was my old xoJane buddy Olivia Singer, now doing amazing things for the likes of Into The Gloss, and the ridiculously talented make-up artist Emma Day who prettifies people for Miu Miu and Chanel and all the lovely faces you can think of, and dapper interiors editor Talib Chaudry, who tried to nick my bag (not really).
This wondrous pile of glossy green tubes is the new Resolute Hydrating Body Balm which in typical Aesop style doesn’t smell like your average sickly-flowery-soapy moisturiser. Instead essential oils of crushed Coriander Seeds, Black Peppercorns and Patchouli blend to make a scent that’s intriguing, complex and grown-up- quite masculine, very clean and bracing and slightly medicinal, like something you could imagine Brother Cadfael mashing up in his pestle and mortar. Yes at £25 for 120ml it’s not exactly a budget option, but a little goes a long way – this stuff sinks in like sexy, scented butter – and you really do get what you pay for.
The new Richmond store occupies a Georgian town house in the village and has scrubbed floorboards, a lovely old fireplace, panelled walls painted in a soft greenish-grey shade and a massive, cool sink in the middle of the floor. Here I am posing more woodenly than the woodwork in front of one of the windows. The store feels light, bright, fresh and welcoming – as if it’s always been there.
If you’re interested in skincare and/or architecture and aren’t already following Aesop on Instagram (@aesopskincare) do so immediately. Their stores are miniature masterpieces of craftsmanship, designed by interesting architects using beautiful materials to create spaces that manage to be both perfectly appropriate for the setting while also reflecting the Aesop ethos. Hey, maybe the Aesop ethos is fitting in with one’s surroundings, chameleon-like, while still being recognisable. It’s no mean feat and not something many brands pull off.
Oh and a final note: there is something endearing about the way outside every Aesop store you’ll find a couple of bottles of hand cream which are there to be pumped by any passerby. That’s a very cool, generous, clever gesture.
*A lie. I am never speechless.
Co-founder and co-editor of Pamflet. Bookworm, bluestocking, Brown Owl. Loves Garconnes style, reading, writing, ranting and raving. Gin snob.