Kathryn Ferguson Pushes Back At Sexist Pop Promos With Rear Guard

I was really excited to be asked to work with Kathryn Ferguson on her new film, Rear Guard, which just went live on ShowStudio last week. It is a response to the most recent crop of depressingly predictable ‘sexy’ (hollow laugh) music videos which have come out this year. In her film, which sits within ShowStudio’s ‘Punk’ section, Kathryn takes the tired old tropes that we’ve become so used to seeing – scantily clad women dancing in slow motion – and subverts the scene to make her point.

1
I love working with Kathryn because she has opinions and isn’t afraid to voice them in an industry where often it’s just so much easier to keep quiet – for fear of losing out on work, or being ridiculed and bullied on social media – you can be attacked for being ‘a prude’ or for ‘getting feminism wrong’. The people I really respect are the ones who have the courage to speak up and actually create work that tries to change the status quo, rather than just whining about it on Twitter.

I also worked with Kathryn on her last film, Four-tell, which was made to celebrate International Women’s Day and featured Zaha Hadid, Bella Freud, Sharmadean Reid and Caryn Franklin and you can read all about that here.

Tell us what you think of Rear Guard and my accompanying essay on Twitter @Kath_Ferguson and @PhoebeFrangoul

The following two tabs change content below.

phoebe

Co-founder and co-editor of Pamflet. Bookworm, bluestocking, Brown Owl. Loves Garconnes style, reading, writing, ranting and raving. Gin snob.
About phoebe:

Co-founder and co-editor of Pamflet. Bookworm, bluestocking, Brown Owl. Loves Garconnes style, reading, writing, ranting and raving. Gin snob.

Find all posts by phoebe

Pamflovin’

"Vogue loves...Indie mags: Hogarthian graphics and modern feminism from Pamflet"

"It makes me feel less despair to know that somewhere deep inside the Jordanization of modern Britain there are still a few angry feminists out there." Zadie Smith

"Pamflet is the photocopy-quality soapbox for two young, sarky post-feminists from London who want women’s rights and the right to wear pretty things, and want it, like, yesterday." Sunday Times Style

"They’re funny and honest and write about fashion with feminism so I’m obviously all over it." Tavi

bloglovin

Archives